Head of Marketing

Marketing Department

About Canonic

Canonic is a business applications security platform that helps companies control and manage third-party apps, add-ons, and other platform-native integrations. We let employees connect the apps & integrations they want to IT-approved applications while giving insight into app access and vulnerability intelligence.

We're a team of repeat enterprise security entrepreneurs and technology leaders who believe the way enterprise security software was traditionally brought to market over the last 20 years is about to catch up with the broader market: We're about to go from the top-down golf-course executive alignment sale to engineer-driven, free-trial, value-first motion.

What we're looking for

We're looking for our first marketing hire, to establish and lead our product marketing, content, and positioning strategy.

As our first marketing hire, you will be part Canonic founding team and will have a significant impact on product and market strategy reporting directly to the CEO. You will work closely with the Product, Engineering, and Delivery teams and will have the opportunity to define our marketing function from scratch.

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What you'll do

You will own positioning, messaging, brand identity, content, and collateral
You will work closely with the CEO and Product leaders on customer interactions and early growth to better understand clients and their drivers
You will support sales efforts with relevant case studies, battle cards, briefs, slideware, and compelling collateral
As our first marketing hire you will also:

Manage product launches, announcements, media briefs, and PR.
Run message/market-fit experiments through segmented/targeted outreach and engagement campaigns.
Support marketing field operations (e.g. industry and customer events) until a dedicated hire is onboarded.

Ideal Candidate

You have 5+ years of product marketing experience in B2B, Growth, and/or Product Leadership preferably in enterprise/IT infrastructure and/or Security
Demonstrated track record leading positioning, sales enablement, and content marketing efforts
You're a natural storyteller: you obsess over narrative, clearly articulating complexity in an approachable and yet memorable way
You're comfortable catering to different market segments
You thrive on data, obsess over numbers, and aspire to make data-driven decisions but are never afraid to follow your gut
You get your hands dirty and get stuff out the door. You prioritize ruthlessly and project-manage effectively. You collaborate & communicate across multiple teams, time zones & cultures. You appreciate uncertainty and doubt and are able to make quick decisions based on a limited amount of supporting data, with unlimited upside and/or consequences :)

Bonus

Past startup experience or a natural affection towards small exceptionally agile teams
Past product-led growth GTM experience
Track record driving acquisition, retention, and engagement campaigns
Field marketing operations experience

Benefits

Competitive comp and equity — and opportunity to jump on board right before the massive growth
Remote / Hybrid
Health & dental insurance (US)
Flex PTO
Whatever gear you're most productive with

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Apply Now

Apply to this position

Does this position sound like a good fit? Drop us a note at cv@canonic.security

You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and grit will set you apart.

We welcome diverse perspectives and people who think rigorously and thrive on challenging accepted norms.

Please make sure to include this role's title in your subject line (it'll help us to sort through the emails) and anything that can showcase the relevant things you've built and done